Allan Graphics has been providing visual branding for decades, although it used to be referred to as logo design. Many people today make no distinction between ‘Branding’ and ‘Visual Branding’, we develop visual brands that are based on logic, client input and sound design practices. This is often what the customer requires and we have made many businesses and organizations happy with our solutions. If you are requiring a true ‘branding’ exercise it goes far beyond the visual. Branding experts will work on your reputation. This means how you talk to customers, what message each employee is to give, how the phone is answered, the style of the interaction, the entire corporate culture and this includes the visual brand. This exercise is very extensive, very expensive and very time consuming. This falls beyond the scope of what we offer and that is why we make the distinction between ‘Branding’ and ‘Visual Branding’.
We offer ‘Visual Branding’ in packages so you can find a good fit and engage in the process at a comfort level that suits your needs.
Package A
- Interview client
- Establish design criteria
- Write briefing notes for our designer and explain during design meeting.
- 2 choices will be presented
- Contact an Account Manager to learn more about Visual Branding
Package B
- Interview client
- Establish design criteria
- Write briefing notes for our designer and explain during design meeting.
- 3 choices will be presented
- Customer will be asked for feedback
- Up to 2 additional hours will be available for fine tuning if required
- Contact an Account Manager to learn more about Visual Branding
Package C
- Interview client
- Establish design criteria
- Write briefing notes for our designer and explain during design meeting.
- 3 choices will be presented
- A written rational about the designs
- Colour suggestions
- Logo treatment will be applied to 5 items (determined by customer)
- Customer will be asked for feedback
- Up to 3 additional hours will be available for fine tuning if required
- Contact an Account Manager to learn more about Visual Branding
Package D
- Interview client
- Establish design criteria
- Write briefing notes for designer
- 1 choice will be presented
- A written rational will be presented and discussed
- Colour suggestions for the visual brand with an additional pallet of the colours family.
- Logo treatment will be applied to up to 7 items (determined by customer)
- Customer will be asked for feedback.
- If the client is not happy with the presented material, Allan Graphics will review the feedback and start the entire process over again.
- Customer is given all final computer files and granted full ownership of these files. (A letter of ownership will be issued).
Click on the links below for more information:
Allan Graphics blog of frequently asked questions (FAQ)
Contact us for more information
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